Importing toys from China to Singapore is a smart move for businesses seeking affordable, high-quality products with high resale value. China’s manufacturing scale and variety make it the go-to source for everything from educational toys to electronic gadgets. Singapore’s open trade policies and efficient logistics network also make the import process smooth—if you know the right steps.

This guide explains the best way to import toys from China to Singapore, covering product compliance, shipping methods, customs, and insider tips for success.

Shipping from China to Singapore

Why Import Toys from China to Singapore?

AdvantageExplanation
Cost EfficiencyChina offers lower production and labor costs, especially for bulk orders.
VarietyA wide range of toys including plastic, electronic, plush, wooden, STEM, and novelty toys.
OEM/ODM OptionsMany Chinese factories allow product customization and branding.
Trade ConvenienceStrong logistics links between China and Singapore ensure fast and cost-effective delivery.

Step-by-Step: How to Import Toys to Singapore

1. Find Reliable Suppliers in China

Use platforms like:
  • Alibaba
  • Made-in-China
  • 1688 (for Chinese-only users)
  • Or attend trade shows like Canton Fair

Tip: Ask for toy safety certifications like EN71, ASTM, or CCC (Chinese quality standards), and request product samples before ordering in bulk.

2. Understand Toy Safety & Labeling Requirements

Although Singapore is less strict than the EU, toy safety is still essential, especially if you plan to sell online or in stores.

Recommended Compliance:
  • ASTM F963 / EN71 test reports for mechanical safety and chemical limits
  • Age-appropriate labeling
  • Clear usage instructions in English
  • Non-toxic materials (e.g. phthalate-free, lead-safe)

Note: While there is no mandatory local toy safety law, SPRING Singapore (now under Enterprise Singapore) encourages voluntary compliance with international standards.

3. Choose the Best Shipping Method

Shipping ModeTransit TimeBest ForCost
Sea Freight (LCL/FCL)5–10 daysBulk shipmentsLow
Air Freight2–5 daysSmall or urgent shipmentsMedium
Courier (DHL/FedEx/UPS)1–3 daysSamples or small ordersHigh

Main Singapore port: Port of Singapore
Main airport: Changi Airport Cargo Terminal

Tip: For larger orders, sea freight is more cost-effective. Air or courier is better for fast-selling items or restocks.

4. Handle Singapore Customs and Import Duties

HS Code for toys: Usually under Chapter 95

Duty TypeAmount
Import Duty0% for most toys
GST (Goods & Services Tax)9% (as of 2024) on CIF value + duty
Required Documents:
  • Commercial invoice
  • Packing list
  • Bill of lading / Airway bill
  • Import permit (apply via Singapore’s TradeNet® system)

You can self-clear goods under SGD 400 value, but hiring a customs broker is safer for large shipments.

5. Work with a Freight Forwarder

Partnering with a professional freight forwarder simplifies the process:
  • They handle booking, documentation, and customs clearance
  • Help with consolidation to save on shipping
  • Provide door-to-door or port-to-door delivery
  • Ensure compliance and cost efficiency

Whether you ship from Shenzhen, Yiwu, or Guangzhou, a forwarder will streamline everything from factory to your warehouse in Singapore.

Bonus Tips for Success

TipWhy It Matters
Order SamplesAvoid poor quality or non-compliant products
Negotiate with SuppliersMany offer better prices for bulk or repeat buyers
Label in EnglishEssential for consumer understanding and retail approval
Factor in GSTBudget for 9% GST even if import duty is 0%
Use a freight forwarderAvoid delays, mistakes, or hidden fees

Conclusion

The best way to import toys from China to Singapore is by combining smart sourcing, regulatory awareness, and logistics efficiency. While Singapore’s tax structure is straightforward, quality control and smooth delivery are essential for maintaining profitability and customer satisfaction.

Partnering with a freight forwarder experienced in China–Singapore shipments ensures you avoid delays, compliance issues, and unexpected costs.

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FAQ:

Q1: Do I need a license to import toys to Singapore?

No specific toy import license is needed, but you must register for an account with Singapore Customs and obtain an import permit via TradeNet.

There is no import duty on most toys, but you must pay 9% GST on the total CIF value (Cost + Insurance + Freight).

Yes. Many Singapore importers source toys from Alibaba. Choose verified suppliers, request samples, and confirm they can ship to Singapore efficiently.

Ensure they are safe, labeled in English, and tested to international safety standards. While not strictly enforced, compliance is essential for retailer acceptance and consumer trust.

Most toys fall under HS Code 9503. You can search using Singapore Customs’ HS code search tool or consult your freight forwarder or customs broker.